I have added Yandex Metrika into the project and applied additional features, that are usually not implemented. Metrika slows down page load, that’s why I delayed it’s loading a little.

Instead of a regular blocking load, it is now loaded only when a user performs any action first and in footer. This has its pros and cons though. The good thing is that page loads faster initially and only slows down with a user action, when the page is almost finished rendering. Also it doesn’t load for bots, so you get a better PageSpeed score as well.

Besides, I have added a PHP class for offline conversions, which comes in handy when you need to track something like purchase completion, which happened on a third-party site.